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Streaming platform set to bring the year’s best two-wheeled action into the homes of millions.

The WHOOP UCI Mountain Bike World Series will be available to Canadian viewers via the FloSports cycling streaming platform - FloBikes. The move is great news for race fans in one of mountain biking’s spiritual homes.

Canadian Elite athletes had a superb season last year, particularly amongst the Gravity rounds. Jackson Goldstone (Santa Cruz Syndicate) was the only Elite male to score two wins in the UCI Downhill World Cup, Finn Iles (Specialized Gravity) held the overall leaders jersey in the same competition and Gracey Hemstreet (Norco Factory Racing) had a breakthrough Elite season.

In the UCI Enduro World Cup, Squamish’s Rhys Verner (Forbidden Synthesis) scored his debut win whilst Jesse Melamed (Canyon CLLCTV) was narrowly pipped to the overall title by Yeti Fox Racing Shox’ Richie Rude.

FloSports was founded in 2006 and delivers live events, award winning original content, always-on social experiences, and comprehensive sports data solutions to passionate and underserved sports communities interested in more than 25 different sports. Its FloBikes vertical is tailor-made for today's cycling fan, reaching them across the globe.

The opening round of this season’s Endurance side of the WHOOP UCI Mountain Bike World Series takes place in Mairiporã, Brazil from 12-14 April. The Gravity competition will get underway in Fort William, Scotland from 3-5 May with the season finale of the 2024 WHOOP UCI Mountain Bike World Series returning to Mont-Sainte-Anne, Canada in October (4-6), where this year’s ultimate Downhill and Cross-country champions will be crowned.

In addition to Mountain Bike, thanks to Warner Bros. Discovery's sublicense partnership with FloSports, cycling fans in Canada will also have streaming access to the greatest number of live cycling races across all disciplines of any platform. Covering nearly 200 cycling events with nearly 450 stages of live cycling, all the world’s biggest road races will be featured for streaming including the Giro d’Italia, Tour de France, La Vuelta, Strade Bianche or the UCI World Championships. Every race from the 2024 UCI Track Champions League will also be available.

Trojan Paillot, SVP Sports Rights Acquisitions and Syndications at WBD Sports Europe, said:

We are delighted to partner with FloSports to leverage our unrivalled global rights portfolio to provide mountain bike fans in Canada with access to every single race from the WHOOP UCI Mountain Bike World Series.

Our world-class production and cycling expertise coupled with the accessibility and reach of the FloSports platform in Canada is an incredibly powerful proposition for consumers. We know Canadian cycling fans will enjoy the benefits of having the entire WHOOP UCI Mountain Bike World Series as well as an unrivalled selection of other cycling events in one place.”

Ryan Fenton, Director of Global Rights and Acquisitions at FloSports, added:

Combining this WBD Sports portfolio with ours provides cycling fans the ultimate destination to view the world’s very best races all in one place - there’s no need to go anywhere else. It also advances our mission to grow the sport as we make FloBikes the ultimate authority in cycling.”

To catch all the 2024 WHOOP UCI Mountain Bike World Series action, fans in Canada should subscribe to FloSports and register for either an annual or monthly pass.

Following a successful first partnership in 2023, WHOOP has expanded its role to that of title sponsor for the next three seasons.

20 February 2024 – London, UK | The Union Cycliste Internationale (UCI) and Warner Bros. Discovery (WBD) Sports announce that WHOOP, the human performance company, will serve as the title sponsor of the UCI Mountain Bike World Series for the next three seasons.

The rebranding of the series to WHOOP UCI Mountain Bike World Series marks an extension of the landmark partnership that began in 2023, the inaugural season of the new-look series, where it collected cutting-edge biometric data from athletes during races via its wearable devices.

WHOOP Live enabled the presentation of these analytics during Warner Bros. Discovery’s on-screen coverage, adding extra value to live content from the series: the data enhanced race commentary, analysis, and storytelling from the in-studio teams, allowing audiences to better connect with the sport and its riders by gaining a deeper understanding of what it takes to perform at Elite level.  



WHOOP metrics provide members with a comprehensive understanding of their body’s dynamics by showing what’s happening and why. In 2023, mountain bike stars such as Puck Pieterse (2023 UCI Cross-country Olympic World Cup overall winner) and Loïc Bruni (five-time UCI Downhill World Champion and triple UCI Downhill World Cup overall winner) wore WHOOP devices that provided detailed insights into their performance before, during and after each race.

During the 2023 UCI Mountain Bike World Series, this information helped riders and coaches to improve their preparation and devise race strategies, and also enabled broadcasters to provide more informed commentaries. In its second year providing these insights, the WHOOP data will be more in-depth and will further enhance the narrative of the sport, from both the athletes’ and the broadcasters’ perspective


The expanded role of WHOOP as title sponsor of this international mountain bike series further solidifies its standing in the cycling world. In addition to continuing to provide rider data, it will now receive prominent on-site branding at all 15 race weekends in 10 countries across Europe, North and South America in 2024. The WHOOP data will also be key to Warner Bros. Discovery’s coverage of the WHOOP UCI Mountain Bike World Series on Eurosport, discovery+ and Max*.

Chris Ball, Vice President of Cycling Events at Warner Bros. Discovery Sports Europe, said: Game-changing insights from WHOOP into rider performance have already helped to elevate mountain bike to a whole new level by bringing fans closer to the sport and its athletes than ever before.We are excited to welcome back WHOOP in a new, larger role as the title sponsor of the now called WHOOP UCI Mountain Bike World Series to aid our ongoing mission to support the continued growth of the discipline amongst new fans and to propel mountain biking into a new era.”

Jeremy Powers, Director of Sports Marketing at WHOOP, retired professional cyclist, Cyclo-cross National and Pan American Champion said:  “We’re very excited to continue our work with the UCI, Warner Bros. Discovery Sports and the Mountain Bike World Series. Mountain bike is an incredible discipline of cycling that is accessible and fun for everyone. WHOOP is a unique tool, that can be worn by anyone, including the best athletes in the world, to help them learn more about themselves so they can be their best on and off their bikes. 

By supporting the UCI Mountain Bike World Series, we’ll be part of creating lasting memories for fans. WHOOP will help push mountain bike to the next level through an innovative broadcast experience, showcasing in-depth biometric data through our all-new WHOOP Live integration. This technology showcases the feat of performance displayed by these athletes.

We cannot wait to kick off this season in Brazil and showcase mountain biking to the world through this truly unique partnership”.

In 2023, thanks to a ground-breaking long-term partnership between the Union Cycliste Internationale (UCI) and Warner Bros. Discovery (WBD) Sports, major mountain bike formats were unified under a single calendar for the first-time, forming the UCI Mountain Bike World Series. Last year was the first season WBD Sports took full control of the global broadcast, promotion and organisation of the Series with its coverage of the sport reaching more fans than ever before.

The new season of the WHOOP UCI Mountain Bike World Series begins with the first round of the UCI Cross-Country World Cup in Mairiporã, Brazil on 12 April.

WHOOP is currently offering a one-month free trial to help everyone start their journey. To learn more about WHOOP please visit


Mont Sainte-Anne, Beaupré, October 17, 2023 - Following the resounding success of the 28th edition of the Mont-Sainte-Anne UCI Mountain Bike World Cup, which set the crowds on fire from October 5 to 9, the Corporation Événement d'été de Québec is pleased to announce the return of this major sporting event from October 4 to 6, 2024.

Warner Bros Discovery (WBD), tasked by the International Cycling Union (UCI) with organizing the Mountain Bike World Series, has revealed the competition calendar spanning 15 weekends across 10 countries in Europe, South America, and North America.

“We're proud that Warner Bros Discovery is once again entrusting us with the organization of the World Series Finals, says Marie-France Couture, Executive Producer for the Corporation Événements d'été de Québec. The Mont-Sainte-Anne stage has been part of the UCI calendar for three decades, but nothing was taken for granted! The high quality of the event we delivered in 2023 met WBD's expectations and confirmed their desire to return to the Côte-de-Beaupré! This announcement is fantastic news for the region, mountain bike enthusiasts and our athletes.”

An iconic stop on the World Series since 1991, Mont-Sainte-Anne will once again have the privilege of hosting the World Cup finals of the Cross-Country World Cup (XCO and XCC) and the legendary Downhill World Cup (DHI). The Mouvement Production team will once again be at the helm of the event’s production.

“Mouvement Production is delighted to be embarking on the adventure of this 29th World Cup," adds Ian Beaulieu, co-founder of Mouvement Production and Production Director. We can count on an extremely experienced team, and we already have a number of ideas for promising spectators a colorful next edition. We know that hundreds of volunteers, collaborators and partners are eager to mark their calendars for October 4-6, 2024.

Key figures for the 2023 Mont-Sainte-Anne UCI Mountain Bike World Cup :

  • 45,000 visitors over the 5 days of activities;

  • 584 athletes from 38 countries on the starting line;

  • 123 exhibitors and teams in the Exhibitors' Village;

  • 330 young athletes at the KIDOVÉLO

  • 50 athletes registered for the Pump Track competitions

In a few weeks, the organizers will have the official results of a new ridership study as well as information on the economic spinoffs generated by the Mont-Sainte-Anne UCI Mountain Bike World Cup.

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