June 10, 2022
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An eight-year partnership signed between the Union Cycliste Internationale (UCI) and Warner Bros. Discovery will see the emergence of a new-look UCI Mountain Bike World Cup from 2023.
Under the partnership, two of Warner Bros. Discovery’s specialist organisations, Discovery Sport Events and Enduro Sports Organisation (owner and operator of the Enduro World Series) will join forces to deliver the organisation, media production and broadcast as well as the promotion and commercialisation of the UCI Mountain Bike World Cup.
Building on mountain biking’s popularity and increasing audience over the past decade, the new approach will bring innovation to the on-site and on-screen fan experience in order to continue growing the fanbase and improve the global footprint of the UCI Mountain Bike World Cup.
The partnership between the UCI and Warner Bros. Discovery for mountain bike covers the period 2023 to 2030. The agreement concludes a period of exclusive negotiations after an extensive competitive tender process.
David Lappartient, UCI President, said: “I am elated by our partnership with Warner Bros. Discovery, which will take our UCI Mountain Bike World Cup to the next level. Discovery Sports Events has already worked wonders with track cycling – thanks to the innovative UCI Track Champions League – and I know that the exciting discipline of mountain bike will also benefit from their expertise, their in-depth understanding of the expectations of athletes and fans, and the increased exposure that this partnership will bring. Mountain bike will get the impetus it deserves as we work together for the future of this vast and varied discipline.”